Cognitio CEO Roger Hockenberry, former innovation officer for the Central Intelligence Agency and Chief Technology Officer for the CIA’s National Clandestine Service, will invite attendees to reconsider what they think they know about the role of compute in any organization. Once upon a time, a company’s business was in a vertical market, enabled by technology; but the time has long-since passed that all companies actually became technology companies that do a particular thing. The continuing commoditization of compute and data, and the explosive growth of sensors will force the further transform of all companies from simply being technology companies (that sell particular products or services) to intelligence-enabled media companies in order to survive, thrive and grow in the age of the Internet of Things.